Print Media Services

Whether you have a specific media buy in mind, or need direction in meeting an overall marketing objective, our team will work with you to define and implement a campaign to meet your objective.  The following is a recap of our traditional print media services.  Learn more about our internet marketing services.

Market Research

At Miller Direct Media, we learn about your target consumer and create a media plan for success.  A plan to deliver the right message to the right consumer at the right time.

First, we identify your customer. Methods used may include:

• Data Analysis … review historical performance data and future marketing goals. Identify states, cities, or zip codes, which have yielded a high percentage of customers in the past. Consider current changes in product, service or expansion for announcement.
   
  
• Consumer Profiling … Define the socio-demographics of your existing customers and identify where to “harvest” alike consumers. 

Media Planning & Buying

Next, we design and implement a media plan to reach your target customer. Considerations involve:

• Budget 
  
  
• Timely integration
  
   
• Seasonal consumer behaviors
   
  
• Media/consumer response (which medium is most appealing to your target consumer)
   
  
• Shelf-life (longevity) of your ad/campaign
  

Our proven track record delivers measurable results with an emphasis on creating a return on your media investment. We don't simply find ways to spend your advertising dollars, we find ways to grow your business.

The Miller Direct Media approach provides the most cost effective approach on a market-to-market basis. Miller Direct Media is a one-stop-shop for media buys with strong relations that afford our clients the best coverage at the best rate. In establishing an effective media plan, we may recommend a variety of print media options, including (but not limited to) the following media.

Newspaper Media

To learn more about our newspaper media buying services, please visit Newspaper Programs.  Available newspaper media include:

• Newspaper FSIs
  (Free Standing Inserts)
  Distributed weekly to approximately 70 million households, such as Atlanta Constitutional Journal, New York Times
  
  
  
• National Newspaper Inserts
  Available in national or market specific newspapers, such as USA Today, Wall Street Journal, Atlanta Constitutional
  
  
  
• ROP (Run of Press) or "On-Page Display Ads"
  Available in national or market specific newspapers
  
  
  
• Inserts within "Specialty Publications"
  Available in national or regional publications, such as USA Weekend, Parade 

Direct Mail Media

To learn more about our direct mail media buying services, please visit Direct Mail Programs. Available direct mail media includes:

• Solo Mail, such as Postcards, Multi-page "Circulars", Catalogs
  

• Shared Mail Free Standing Programs
  
  
• Shared Mail Envelope Program, such as Val-Pak, Money Mailer

Turnkey Print Campaigns

Miller Direct turnkey print services are designed for businesses and individuals who want the entire print campaign managed and implemented from A-Z.

• Concept:
  Brain-storming and "brand" integration 

• Design: From draft to proof approval

• Production: Press check & delivered