Newspaper Programs
Despite the growth of new media, newspaper
continues to be a source for consumers to receive news and seek offers and coupons from
advertisers.
A new study by the Pew Research Center's Project
for Excellence in Journalism reports that while the news landscape has rapidly expanded, 95% of what the public
learns is still overwhelmingly driven by traditional media, particularly newspapers. (Read more) In a related study, consumers are
overwhelmingly turning to newspapers for coupon redemption.
Newspaper FSIs (Free
Standing Inserts)
This national
newspaper advertising program is distributed in the Sunday
newspaper to 68+million consumers! Statistics indicate 52% of consumers say they most often browse and
look for special savings on Sundays.
Program Highlights:
Sample of Newspaper FSI
Newspaper Inserts
As an insert in the newspaper program, advertisers can elect for a more targeted
distribution profile: state, market area or individual newspaper. All elements of Miller
Direct's expertise results in securing the best price, distribution coverage and program
visibility for the best return on investment.
Program Highlights:
Sample of Multi-Page Newspaper
Insert:
On-Page or ROP (Run of Press) Display
Ads
As the most traditional form of all newspaper advertising
options, ROP or "on-page" ads often involve contacting and negotiating with multiple newspaper
organizations. Miller Direct Media streamlines this process for you. We negotiating the best
pricing, manage multiple deadlines and contacts, and ensure accuracy in fulfilling the overall campaign
objectives.
Sample of an On-Page
Ad:
Inserts & On-Page Ads within
"Specialty Publications"
Within newspapers nationwide,
there are specialty publications that offer additional targeted
circulation in key markets. Due to the specialty content of these publications,
marketers have the ability to target consumers based on editorial content and target market selection.
Such specialty publications include: USA Weekend & Parade.
Sample of On-Page Ad in USA Weekend:
Related Research
Newspapers Beat Out Web in Coupon
Market
Despite the rapid decline of the newspaper industry, thrifty consumers still turn to Sunday circulars as their
primary source of coupons, according to a new study from research firm Borrell
Associates.
Coupon use in general has gone up 36 percent in the past 12 months -- aided in large part by the recession and
changing attitudes toward spending -- and Sunday circulars still account for 70 percent of all coupons clipped,
according to the study. (Read more)
US Ad Market Continues to Recede: Internet , FSIs Only Media to Grow
Among the major media tracked by TNS MI, only Internet display advertising (+6.5%), and newspaper free-standing
inserts (+4.6%), managed any growth. (Read more)
| 
