Media Related News

Part of our job is to keep informed on current media trends. We've selected the following news articles based on the fact that the content of the articles is directly relative to the services we provide to our clients.

Small Business Rushes to Social Marketing

(March 9, 2011)  The data reveals that local merchants, who have very limited time and money for marketing, are gravitating towards simple, low-cost online marketing methods such as Facebook and other social media, as well as towards tried-and-true methods such as search and email marketing. (Read More)

Killing Your Print Starves Your Brand

The print platform of a content brand not only drives incremental The print platform of a content brand not only drives traffic and subsequent page views to the brand's Web site (and related digital assets), it helps support higher CPMs online.  Removing this platform, and decreasing the overall number of advertising sales calls made on behalf of the brand, is an irrevocable mistake by U.S. News -- signaling an end, not a new beginning. (Read more)

Behind The Design: Color Talks

What are the top five rules for using color in email? Surprise, surprise. (Read more)

Free Standing Insert Coupon Activity at Record Level

Free Standing Insert (FSI) coupon activity increased 8.0 percent during 2009 versus the previous year to more than 272 billion Coupons Dropped according to Marx Promotion Intelligence, a division of TNS Media Intelligence. This activity level is the highest yearly Coupons Dropped observed during the past decade, surpassing the second highest annual Coupons Dropped of 257 billion realized in 2007. (Read more)

Newspapers Beat Out Web in Coupon Market

Despite the rapid decline of the newspaper industry, thrifty consumers still turn to Sunday circulars as their primary source of coupons, according to a new study from research firm Borrell Associates.

Coupon use in general has gone up 36 percent in the past 12 months -- aided in large part by the recession and changing attitudes toward spending -- and Sunday circulars still account for 70 percent of all coupons clipped, according to the study. (Read more)

  Why Do I Need to Hire a SEO?

You may have asked yourself, "Why do I need to hire a SEO (Search Engine Optimization) company? Can't I do the same thing myself?"

Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.
(Read more)

American Consumers Want a Dialog With Business

According to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation among a representative U.S. sample of 1,048 adults, comprising "new media users," 44% of American new media users are searching for, sharing or discussing information about corporate responsibility (CR) efforts and programs and are highly confident they can have an effect on business. 
(Read more)