Direct Mail Programs

I guess it could be said that direct mail marketing was our "first love." Fifteen years ago, Miller Direct Media was founded by Steve Miller, who brought 25 years of industry experience to the table. Previously, Mr. Miller worked with some of the nation's largest direct marketers and various direct mail processors reaching millions of consumers on a weekly basis.

While Miller Direct Media has grown to offer media coverage in other areas such as newspapers, magazines, and the internet, direct mail continues to connect the marketer to consumer with an unparallel combination of personalized messaging, sustaining shelf-life, and affordability. With direct mail you can reach a specific person and remain in that person's hands or kitchen table, while still being affordable and versatile. In the world of direct mail marketing, Miller Direct Media offers many options within three broad categories.

Solo Mail
(Postcards, multi-page "circulars", etc.)

Solo mail programs involve a custom printed piece delivered to your existing database. Most typically, we conduct "lead generation" media buys with a secondary goal of creating a database that becomes an on-going marketing tool.

Sample of Postcard:

Shared Mail FSI

Shared mail involves the cooperative mailing of full color FSI (free standing insert.) The FSI is direct mailed to households, saturating your selected market. FSIs are known for containing offers from retailers, consumer packaged goods coupons and direct response marketers.

Sample of Direct Mail FSI:

Shared Mail Envelope Programs
(Val-Pak, MoneyMailer)

These nationally mailed envelopes contain advertisements from local and national advertisers, ranging from retailers, restaurants, attractions, and direct response marketers.

Sample Envelope Program Insert: