Social Media
 
Social media networks such as Facebook, Twitter, and You Tube are all the buzz . . .  The challenge becomes identifying if and when social media marketing solutions benefit your business or clutter your overall marketing needs. 

Beyond making the decision to incorporate social media, many marketers quickly set up their "free" accounts and start posting without a clear vision of purpose.  Moreover, traditional "tools" of advertising and marketing (images, relevant links, and strong written communication skills) can be deal breakers in making social media a success or a "turn-off."  Time and time again, we see "postings" and "links" that not only dilute a marketer's objective but completely turn consumers away from the message. 

In the words of Mark Twain . . .  "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."

Clearly, if used in the appropriate situation, with the appropriate methodology, social media is one of the most powerful marketing tools of modern day communication. 

At Miller Direct Media:

• We help you make the most effective "social media decision(s)."  "One size does not fit all."
  
  
• We set-up the accounts with the correct settings and images.
  
  
• We monitor, maintain, and manage postings that "keep you on message."
  

The article below is food for thought as you explore the option to incorporate social media in your marketing toolbox.

Almost every message can work in almost every medium. The question you have to ask is, if you can deliver creative experiences that take full advantage of a given medium's properties (television vs. outdoor vs. digital), where will you see the best results as a function of both reach and quality? There have been a number of marketing efforts in social media that didn't make sense for the medium, not because the brand didn't belong in social media, but because the creative didn't take advantage of the medium. This returns a poor ROI for the marketer, by any metrics.

Your message has no idea what Facebook is, but your consumers sure do. (Read more)