Internet Marketing 

(Fort Mill, SC) Most recently, Miller Direct Media began offering Internet Marketing Services for small to mid-size businesses. While many consumers, marketers, and business owners understand the importance of having a website, the opportunity to utilize the internet as part of an overall marketing plan involves various options:

 

      • Website Development
      • Search Engine Optimization
      • Email Marketing
      • Social Media
 

With so many options available via the world wide web, marketers have more marketing tools available than ever. This has brought about powerful terms such as "integrated marketing" or "multi-channel marketing". While there is no doubt that marketing is (and always has been) about finding a winning "mix", marketers need to be cautious about using every option available. Yes, many internet marketing options, such as Twitter, are absolutely free. This doesn't mean that it is an effective marketing tool for YOU. It does mean that utilizing an ineffective tool can hurt your overall marketing efforts

In "How to Ruin a Great (Ad) Look" Judy Franks explores this very subject. "

I can't think of a single brand that belongs "everywhere." Yet, many confuse integrated marketing with 360-degree bombardment. The discipline of "integrated channel planning" involves the "thoughtful" selection of those touch points that can create contextual relevance -- a brand experience that is both important and meaningful. Not all brand experiences can hold such power. And it's dangerous to assume that consumers will simply edit out those experiences that do not hold relevance. It's much like over-accessorizing a great outfit. (Read more)

Website Development 
Whether you have an existing website that needs updating, or need to create your first website, we will provide a free consultation that explores your unique web development needs.

Search Engine Optimization
Having a website without incorporating ways of "finding" your website, is like throwing a business card into an open field.

Email Marketing
Email marketing ranks as the second highest means of effectively marketing your business via the internet.  However, there are many challenges including building a productive database and creating an actionable and measurable message.  There are many mistakes that marketers can make that depletes their database (recipients opt-out) or they send irrelevant messages that result in automatic "delete."

Social Media
Social Media includes web-based platforms such as Twitter, Facebook, and You Tube. Social media has recently become all the buzz in internet marketing. The options are becoming limitless but the choices to utilize social media need to be relevant and effective to your marketing needs

Effective Internet Marketing Tactics

According to a Forbes study, as published on emarketer.com, search leads the way in effective online marketing efforts. (Read more)