Search Engine Optimization

Defined:  The process of creating and setting up your website and internet marketing efforts in such a way that consumers are able to "find" your website when searching for your business category via search engines.  This process should seek to increase significant and profitable traffic to your site. 

US Search Engine Allocation
(November 2010) - Source:  ComScore 

The following powerpoint touchs on the 4-Points of driving traffic to your website via SEO efforts.

Miller Direct Media's Menu of SEO Services

• Research and recommend keywords

• Write title tags and description tags
  
  
• Review and revise web content (keyword presence, positioning, styling, and prominence)
  
  
• Include appropriate use of anchor links
  
  
• Recommend and build external links
  
  
• Adding relevant and updated content to the website on a regular basis.
   
• Continuing efforts of networking and link building with pertinent businesses and individuals.
  
  
• Maintaining an up-to-date internet presence through press releases, news articles, business directories, member associations, blogs or social media.

To be effective at internet marketing, you MUST UPDATE your content and maintain your optimization efforts.  While many business owners possess the skill-set to learn and administer such on-going efforts, it's important to understand that these efforts demand a blend of "science and art" that are time consuming.  Too often small business owners fall short of their goals or find themselves overworked because they don't enlist the appropriate professionals.

A good SEO company will keep up on the latest trends in the search engine industry. They will make necessary adjustments to your web pages or your campaign to accommodate these changes so you do not lose rankings. This is an ongoing process that never seems to end. It is a full time occupation just keeping up with all the change and transition that goes on

"To do two things at once, is to do neither."
- Publius Syrus